• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi , Dec. 21

ESPN-STAR Sports has acquired the cable and satellite rights for the first Grand Slam of the tennis season, the Australian Open. Along with this, the sports broadcaster already holds the rights to Wimbledon and the global Tennis Masters Series.

The broadcast agreement will see daily match coverage supported by a comprehensive package of additional programming including previews and highlights, in many cases in the local language, and tailored for key broadcast markets.

In a statement Mr Rik Dovey, Managing Director, ESPN STAR Sports, said, "We are proud to be associated with Australia's biggest sporting event, especially in its Centenary year. The agreement will allow the network to take full advantage of packaging and producing programming in its own style, directly from the grounds with a comprehensive match coverage including daily highlights, analysis as well as profiles of top competitors and Asian contestants."

More Stories on : Strategy | Sports | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
SET plans licensing, digital division to tap new media

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line