Financial Daily from THE HINDU group of publications
Thursday, Dec 23, 2004
Financial Daily from THE HINDU group of publications Thursday, Dec 23, 2004 |
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Info-Tech
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Telecommunications Marketing - New Products & Services Reliance Info launches fixed wireless telephony Our Bureau
Coimbatore , Dec. 22 RELIANCE Infocomm Ltd on Wednesday formally unveiled its fixed wire-free phone (FWP) for subscribers in Tamil Nadu circle, which the company officials hope, will push further its current market share up by another 5 per cent to 25 per cent. The new cordless telephony service from Reliance carrying advanced features such as Internet connectivity (at a speed of 150 kbps), short messaging service, CLIP, phone book, missed calls and voice-mail etc is offered under both post-paid and pre-paid variants with the entry cost of the cordless new instrument (LG's LSI 110) fixed at Rs 4,300. The post and pre-paid variants come with two plans - monthly rental of Rs 700/Rs 435 and 30-day validity recharge voucher modes of Rs 770 /Rs 480. Depending upon the plans, the bundled usage would also offer unlimited free calls to Reliance numbers across the country/Reliance numbers in Chennai-TN circles. The pulse rate for calls made to other network under both plans would be Rs 1.10 (for local) and Rs 2.20 per 30 seconds (for STD). "The introduction of the FWP with free calls between Reliance numbers has further value added to its subscribers by turning them into a larger closed user group ," said Mr Ajay Awasthi, Business Head, Reliance Infocomm's Rest of Tamil Nadu Circle. Addressing presspersons in connection with the launch of FWP, Mr Awasthi felt that cordless telephones with free call facility would be the key market mover as his company's market research revealed that at least 30 to 40 per cent of the STDs originating from the TN circle other than Chennai are to Chennai. He was also of the view that the new service would boost Reliance's efforts to increase subscribers base under the post-paid telephony.
More Stories on : Telecommunications | New Products & Services | Tamil Nadu
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