MARKETING
STRATEGY
LG targets corporate segment to bolster room AC sales
LG Electronics has identified the corporate segment as an assured channel to bolster sales of its room air-conditioner (RAC) division. This strategy will rope in the telecom sector next year. The company has tied up with Nokia, Alcatel, HFCL as ...
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Eureka Forbes sets up unit in Singapore
EUREKA Forbes, a leader in the domestic water purification segment, has charted out an overseas strategy. The company has set up a unit in Singapore in order to address demand for its products in the Asean countries. According to Mr Lalit ...
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MARKET SHARES
THE YEAR THAT WAS
Price cuts fail to enthuse shampoo market
THIS year has failed to produce much lather for the shampoo industry. Analysts estimate a healthy volume growth of anywhere between 10 and 15 per cent but this has largely been the result of deep price cuts effected by market leaders. However, ...
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NEW PRODUCTS & SERVICES
IDBI Bank launches `HouseFull scheme'
IN line with festive season offerings, IDBI Bank has launched its `HouseFull scheme' under which 100 per cent loan is given to consumers who purchase any of the 250 displayed projects in and around Delhi from over 35 builders participating in ...
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Battery-run two-wheeler launched
A TWO-WHEELER which runs on electricity was launched in Bangalore on Friday. It can seat two persons and costs Rs 25,000. Eko-Cosmic, the battery-operated electric two-wheeler can run for 50 km on a single charge and costs Rs 3 for every new ...
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Brand Quest
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