The Hindu Business Line : Sami Labs to unveil new brand of cosmetics

Dr Muhammed Majeed, Managing Director, Sami Labs, Ltd told Business Line that the new products will be introduced under the Johara brand and will include a range of skin care products. The company is looking at adopting a multi-level marketing strategy to retail the Johara brand of cosmetics, he added.

The privately held company is also considering the possibility of an initial public offer (IPO) in the next couple of years, said Dr Majeed. There is a good possibility of the IPO being in India, he added.

Biotechnology research is emerging as an important business area for the company and an IPO could help finance its growth in this domain, he said. The company also plans to enter the South American market over the next two years, Dr Majeed said. It also intends to consolidate its position in Europe over the next few months, he added.

Research and development is a key focus area for the company, which spends approximately 10 per cent of its revenues on this activity, said Dr Majeed. The company has plans to move some of its biotechnology research to Kerala, he added. Herbal farming is another area the company hopes to venture into in Kerala, he said. It already sources some herbs from the State through a contract farming arrangement, he added.

The company, which has revenues of $60 million, is a big supplier of cosmeceuticals to global cosmetics companies. It also exports fine chemicals, standardised extracts, nutraceuticals and speciality chemicals, and markets a range of ayurveda-based products.

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