Financial Daily from THE HINDU group of publications
Tuesday, Jan 04, 2005
Financial Daily from THE HINDU group of publications Tuesday, Jan 04, 2005 |
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Marketing
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New Products & Services Variety - Interiors & Homes Budgetline floorings Our Bureau
KOCHI: Royal Cushion Vinyl Products Ltd (RCVPL), a leading player in the vinyl flooring market, has launched Budgetline in Kerala - the new range of attractive design-colour combination flooring options for the masses at low cost. The USP of the newly launched Budgetline is its price and the attractive designs, a press release issued here has said. The price range is so attractive that it suits every individual need. The Budgerline vinyl flooring range start from an attractive price range of Rs 7 per sq ft and is available in leading flooring and furnishing shops. On the occasion of the launch of Budgetline, Mr Mahesh K. Shah, Managing Director of RCVPL, said: "Budgetline is designed in India for Indian conditions and it has many advantages relevant to Indian consumers. The high class gloss level in product variety avoids accumulation of dust and hence it not only beautifies your home but also lowers the cost of attaining cleanliness and ensuring better health." RCVPL is part of the Rs 225-crore Samsons Group.
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