Financial Daily from THE HINDU group of publications
Tuesday, Jan 04, 2005
Financial Daily from THE HINDU group of publications Tuesday, Jan 04, 2005 |
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Corporate
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Alliances & Joint Ventures Apollo Tyres in pact with Triveni group co for farm tyres retailing Our Bureau
New Delhi , Jan. 3 APOLLO Tyres Ltd has entered into a distribution tie-up with Triveni Khushali Bazaar - specialised farm goods supermarkets being promoted by Triveni Engineering & Industries Ltd - for retailing its farm tyres. A chain of Triveni Khushali Bazaar stores is being launched in Muzzafarnagar and Saharanpur in Uttar Pradesh to primarily cater to the high-potential and captive markets of sugarcane farmers. The stores are expected to be operational by the second week of January. Mr Satish Sharma, Chief (Marketing), Apollo Tyres, said in a statement: " The Triveni Stores, with focus on customer education and information-led retailing, perfectly fit with our philosophy of providing value products to our customers."
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