![]() Financial Daily from THE HINDU group of publications Friday, Jan 07, 2005 |
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Marketing
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Retailing Bally enters India with its first store in Mumbai Our Bureau
Mumbai , Jan. 6 BALLY, a Switzerland-based leader in luxury products launched its first store in Mumbai at the Grand Hyatt on Tuesday. The Mumbai store is in line with the new generation stores that Bally has opened in the US and South East Asia. The store will offer its complete range of shoes, handbags and other leather accessories, with prices beginning from Rs 9,500. Speaking at the occasion, Mr Marco Franchini, CEO, Bally, said, "We are proud to announce the opening of our first store in India. In the past few years India has matured as a market where we see great potential for our brand. We are happy to bring to our Indian clients our unique luxury range of shoes, bags, and accessories representing style, value and quality. ... Bally products are high quality, elegant, timelessly modern and always appropriate for our clients. " Mr Nilesh Ved, CEO, Fashions Brand India Pvt Ltd (which has brought the brand into India), said: "We would like to tap into the huge customer class in India that is well turned into the global fashion." According to a press release, the company plans to expand into Delhi and Kolkata later this year. It is hoping for a share of the organised shoe market in India, which is estimated at Rs 11,000 crore. Bally is privately owned by Texas Pacific Group, the American-based equity fund, and has its headquarters in Caslano, Switzerland.
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