• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai , Jan. 7

GODREJ Sara Lee Ltd (GSLL), a manufacturer of household insecticides, has tied up with ICICI Bank to finance their distributors across the country through the `channel financing' model.

GSLL is the first FMCG Company to adopt the channel financing model, wherein the key distributors are sanctioned a credit by ICICI Bank against the delivery of goods, said a press release.

"Channel financing was introduced with an aim to ease the distribution process. The facility is mutually beneficial to the company and the distributors alike, ensuring transparency, efficiency and ease of transaction for all the stakeholders involved. This model allows distributors to get funds at lower rates and improves their return on investment," said the release quoting Mr Narayan Barasia, Deputy General Manager- Finance, GSLL.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Godrej Sara Lee, ICICI sign pact for `channel financing'

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line