Financial Daily from THE HINDU group of publications
Sunday, Jan 09, 2005
Financial Daily from THE HINDU group of publications Sunday, Jan 09, 2005 |
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Marketing
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Promotions & Offers Variety - Sports Pepe Jeans to rope in Manchester United star as brand ambassador Our Bureau
Bangalore , Jan. 8 PEPE Jeans London, a leading denim and casual wear brand, is to rope in one of the star players of the Manchester United soccer club as its brand ambassador. Though the apparel company is advanced stages of negotiations with one of the players, it was unwilling to disclose the name. The discussions are on for Pepe Jeans' Spring Summer advertising campaign to be launched in March. The company has short-listed a few players from the soccer team, but declined to divulge the names. Wayne Rooney, Rudd Van Nistelroy, Louis Saha and Christiano Ronaldo are the most promising players of the club currently.
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