• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Chennai , Jan. 18

POP Asia 2005, an exhibition-cum-conference on point-of-purchase advertising is scheduled to be held from January 20-22 at Nehru Centre, Mumbai.

According to a press release, this is the first exhibition of its kind. POP Asia will address the requirements of all constituents of the POP advertising value chain - brand marketers, advertising agencies, designers, visual merchandisers, service providers and retailers.

The seminar, along with the exhibition, will have international speakers, including Mr Martin Pegler, renowned for visual merchandising and store design, as well as Mr Martin Kingdon, Director General, POP Advertising International - UK & Ireland.

POP Asia 2005 will, for the first time, bring the industry buyers and sellers into direct contact from across continents, the press release says.

According to the release, the Indian POP advertising industry currently is estimated at Rs 18,000 crore and growing at 30-40 per cent annually. Organised retail has grown three-fold from Rs 49,500 crore in 2000 to Rs 1,48,500 crore today, with a potential to expand to around Rs 3,60,000 crore in 2005.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
ECCO makes Indian foray — Sets up 100 per cent arm

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line