The Hindu Business Line : Amrit Food launches diet milk

AMRIT Food, a division of the Amrit Banaspati Company Ltd, has introduced its premium diet milk to cater to the growing number of health conscious consumers in metro cities.

Says Managing Director, Mr Ashwini Bajaj, "The launch of Gagan Diet Milk is in keeping with the company's plans to diversify into several UHT (Ultra Heat Treatment) milk variants this year in addition to the existing range of Plain UHT milk in Tetrapak and polypacks and flavoured milk in bottles."

He said that in 2004 the UHT milk market grew to 70 million litres and that Gagan has become a well-entrenched brand name in this growing market. The UHT Milk market is expected to grow between 20 and 25 per cent annually.

Mr Bajaj said Gagan Diet Milk is particularly recommended for people with high cholesterol and blood pressure since it has just 0.5 per cent fat, a third of the fat content of double-toned milk.

Besides, the new launch contains 10 mg more calcium in 200 ml than full-cream milk. The UHT process anyway gives Gagan Diet Milk a shelf life of 120 days.

Currently available in Mumbai, Goa and the National Capital Region, it will soon be available in other metros and large towns.

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