The Hindu Business Line : Aaren pockets Tata Tele's solutions account

AAREN Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group, has been awarded the out-of-home solutions account for the Tamil Nadu circle of Tata Teleservices. This account was won in a multi-agency pitch. The incumbent agency was RMG David.

Tata Teleservices Ltd is a leading player in the telecom sector and in Tamil Nadu they currently operate in over 80 towns and have ambitious expansion plans to further augment their presence.

"We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools such as AiPT are helping us win new businesses in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more and more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices," said Mr Ashish Bhasin, Managing Director, Aaren Initiative and Director, Integrated Marketing Action Group, Lintas India.

Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, the only tool of its kind in India, which provides error-free and efficient operations in the outdoor field.

AiPT, the proprietary planning tool of Aaren Initiative is the only planning tool currently available in India, which lists more than 9,000 out-of-home options in 9 cities, along with different angles of photographs, access maps and a unique rating system and visibility score.

Aaren Initiative has expanded its operations to handle out-of-home operations in more than 126 cities and towns, for blue-chip clients such as LG Electronics, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, BILT, Thai Airways and Dena Bank.

Aaren Initiative is a member of Lintas India's Integrated Marketing Action Group, which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (P.R.), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing) and Lintas Healthcare as its members.

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