![]() Financial Daily from THE HINDU group of publications Saturday, Jan 22, 2005 |
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Corporate
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Performance Wipro Consumer profit rises on increased sales Our Bureau
We will now be focussing on consolidating and growing our stable of brands, Mr Agrawal said of the division which had made many acquisitions in the past 18 months, including Glucovita, distribution for Chandrika brand soaps and marketing of the Isabgol brand. Sales of Chandrika, in particular have been up by 50 per cent in value terms compared to the brand last year (before Wipro took over). We are getting the benefits of the Santoor brand extension to face wash and cream and are evaluating the growth, he said. Sales of Santoor soaps now exceed sales of old established brands such as Hamam and Rexona, and the brand is growing at 30 per cent in a market that is growing at 12-15 per cent, according to the company.
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