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MARKETING
STRATEGY
Indian Khadi designs get a Swiss touch
KHADI is an all-Indian effort, right? Perhaps not. The next time you are in Switzerland, do not be surprised if you find a few khadi-clad Europeans. The Confederation for Promotion of Khadi and Village Industries (CPKVI), the organisation ...
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INSIGHT
How India Inc can leverage brands
There has been much debate on acknowledging the value of a brand's intangible assets in a company's balance sheet. Indian companies have been slow to recognise their importance. Catalyst presents a study by Brand Finance on the power of Indian brands .
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RETAILING
Planet Sports to roll out Ferrari branded goods
WITH Formula One racing gaining in popularity among young Indians, sports retailing major Planet Sports plans to roll out Ferrari-branded sporting merchandise across its stores in over a month, coinciding with the international launch. ...
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Globus plans 50 stores in 3 years
APPAREL retailer Globus Stores plans to open fifty stores in the next three years. The Rajan Raheja group company will substantially hike investments in areas of customer relationship management (CRM) and fashion forecasting during this ...
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BRANDS
Moet Hennessy bid to expand consumer base with vodka brand
"With vodka the company hopes to reach out to a larger consumer base and increased trials."
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Brand Quest
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Jan. 16-Jan. 22
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