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Friday, February 04, 2005

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MARKETING

STRATEGY


HLL does a P&G; hikes detergent prices
CLOSE on the heels of Procter and Gamble (P&G) hiking prices of some packs of Ariel and Tide, Hindustan Lever Ltd (HLL) has also announced an increase in the prices of its detergents. The FMCG major has increased the prices of Surf Excel ... More

Finnish co Ahlstrom to market food packaging products
AHLSTROM, a leading Finnish company specialising in fibre-based materials catering to niche markets worldwide, would be opening a representative office soon to market its products to serve the food industry, which uses tea bags, labels and food ... More

Nirula's to set up restaurants at IOC petrol stations
FAST-FOOD chain Nirula's on Thursday announced a strategic alliance with Indian Oil Corporation (IOC) for setting up restaurants at IOC petrol bunks across the nation in a phased manner. A memorandum of understanding (MoU) was signed by Mr ... More

B.K. Modi plans Rs 300-cr foray into real estate
THE B.K. Modi Group company McorpGlobal on Wednesday said it would foray into the retail real-estate sector with planned investments of about Rs 300 crore over the next three years. "Mall, or the family entertainment sector, is one of the areas ... More

INSIGHT


The decline and decline of Brand America
BRAND creation, promotion, and positioning are the pet themes of business school analysts. Even as the literature on brand equity has grown into an industry, the subject has moved away from the confines of ... More

PROMOTIONS & OFFERS


Idea-TV9 partnership for quiz programme
IDEA Cellular Ltd and TV9, a Telugu channel, have come together to host a quiz based programme called Idea IQ that offers a host of exciting prizes for Idea Cellular subscribers. This programme is to be anchored by Ms Deepti. Speaking to ... More

DIRECT MARKETING


Amway forays into premium skincare market
AMWAY India today announced its entry into the premium skincare market with the `Attitude' range, developed specifically for the Indian market. The company has an existing range of cosmetic products called `Artistry', but this is targeted at ... More

CHANNELS AND FRANCHISES


Audi to open dealer facility in Bangalore
THE German luxury carmaker Audi is planning to open a dealer facility in Bangalore soon. The city would be the first centre to market the luxury car in the southern region. Audi would also be opening dealerships in Mumbai and Delhi, which ... More

BRANDS


UB's Gold Riband whisky set to enter `millionaire' club
UB Spirits' Gold Riband whisky is set to emerge as the latest `millionaire' brand in the division's frontline Indian Made Foreign Liquor (IMFL) portfolio by the end of the current financial year. "We hope Gold Riband will touch a million cases ... More

NEW PRODUCTS & SERVICES


Corporation Bank offers current account variants
CORPORATION Bank has launched variants of current accounts with add-on facilities targeted at various business segments. Quoting the Chairman and Managing Director of Corporation Bank, Mr V.K. Chopra, a bank release said here on Thursday that ... More

Herbal bath soap launched
KOCHI: SD Pharmacy, which has been in the ayurvedic drug manufacturing for over six decades, has introduced herbal bath soap - Manjal - in the market. The soap, which has a natural fragrance of oils, is priced at Rs 11 for 75 gm. ... More


Brand Quest


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Top Stories
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In Focus

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Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
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Looking back
Jan. 23-Jan. 29
Tamil channels ride high on dubbed English movies


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