The Hindu Business Line : Monday, February 07, 2005

Apollo launches two-wheeler ambulances in Hyderabad
KEEPING in mind the importance of `golden hour' in saving accident victims, Apollo Hospitals has launched `Apollo FIRSTaid' service, comprising a fleet of two-wheelers. The two-wheelers will be manned by trained paramedics, with basic life ... More

RURAL MARKETING

CETMA initiates talks with Nabard on financing of TV sets
THE Consumer Electronics and TV Manufacturers Association (CETMA) has initiated fresh talks with the National Bank for Agriculture and Rural Development to propel rural financing of televisions sets and further fuel demand in rural areas. "We ... More

ADVERTISING

Legal, accountancy firms look for nod to advertise
LEGAL and accountancy professionals may win you a near-impossible case or solve your tax problems, but when it comes to convincing their apex regulators on adopting a more flexible approach towards the code of ethics, these professionals are ... More

RETAILING

Narcotics Bureau calls meet to break medicine impasse
As per the NDPS Act, chemists are to keep meticulous records on the purchase of these drugs from companies and their subsequent sale to patients. Failure to produce these records on enquiry by the police can have chemists in jail for three months wit hout bail, Mr Shinde said. More

BRANDS

Sony tops in brand recall, says study
WHICH brand is top recall among men? Which do the young prefer and which is the favourite of the homemaker? Such queries are addressed by the Indicus Consumer Tracker study that tracked brand and advertisement recall of consumers for 36 specific ... More

Nilgiri tea producers to create own brand equity
AFTER the Darjeeling tea gardens, it is now the turn of the Nilgiri tea producers who want to create their own brand equity and promote themselves as a niche market segment by going in for a GI (geographical indications) identity. However, ... More

ONLINE MARKETING

No wine online?
Two US States are saying no to uncorking the wine bottle on the Internet. In effect, they are saying no to fluid e-commerce. Not many would say cheers to this one. More

Brand Quest

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