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Tuesday, Feb 08, 2005

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IOC's retail marketing strategy

Our Bureau

MANGALORE: The Mangalore Division of Indian Oil Corporation Ltd has upgraded its petrol bunk at Panambur to `Swagat Retail Outlet' as part of its retail marketing strategy.

A company release said here on Monday that other Swagat outlets are situated on Hubli on National Highway No. 4 and Bijapur on NH No. 13. The Swagat brand of outlets will be introduced in 113 high-end outlets on national highways, the release said.

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