Financial Daily from THE HINDU group of publications
Friday, Feb 11, 2005
Financial Daily from THE HINDU group of publications Friday, Feb 11, 2005 |
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Marketing
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Advertising Madison Media bags TVS Motor account Our Bureau
Chennai , Feb. 10 MADISON Media has bagged the account for the media buying and planning activities of TVS Motor. Worth almost Rs 100 crore, the account also includes regional advertising responsibilities, says a press release from the agency. The TVS Motor account will be handled from Madison Media's Bangalore office. Other large accounts bagged by Madison Media this fiscal include Airtel, Marico, Jagran, McDonald's and Tata-AIG, according to the press release. Universal McCann has handled the TVS account for the last four years. Madison Media works with such select clients as Coca-Cola, Procter & Gamble, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Hyundai, Playwin, Acer, Asian Paints, Kotak and Cadbury. The Rs 780-crore Madison Media is a part of Madison Communications, which has seven specialised units in creative, outdoor, public relations, rural, retail and entertainment, apart from media.
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