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Tuesday, February 15, 2005

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MARKETING

STRATEGY


Hitachi to focus on high-end AC segment
AFTER launching Quadricool (which the company claims to be the quietest window air-conditioner) and Atom (which claims to be the smallest spilt AC) last year, Hitachi Home & Life Solutions (India) Ltd has further expanded its offerings in the ... More

Lotto re-enters Indian market
SPORTS footwear and technical sports clothing company Lotto Sport Italia on Monday announced re-entry into the Indian market. Based in Italy, Lotto has appointed lifestyle distributor Sierra Industrial Enterprises Pvt Ltd as the licensee for ... More

Perfetti eyes Rs 500-cr sales; to bring in more products
CONFECTIONERY market leader, Perfetti van Melle India Pvt Ltd (PVM India), has chalked out a strategy to attain 10 per cent sales growth and become a Rs 500-crore company this year. On the anvil are up to 10 new product launches - some of ... More

PROMOTIONS & OFFERS


LG to expand network of speciality retail format
INNOVATIVE promotions have long been the staple of the consumer electronics business; but LG Electronics may buck the trend by building new brand properties. After the LG ICC cricket ratings, the company plans to set up a cricket academy. "We ... More

RETAILING


Reach plans 100 academies for retail training
KEEPING in mind an estimated requirement of 20 lakh trained manpower for the retail industry in the next six years, the Chennai-based Reach Academy is planning to open 100 franchisee academies all over the country in the next three ... More

MARKETING RESEARCH


Fast food outlets up TV spends by 22 per cent
FAST food outlets increased TV ad spends by 22 per cent to Rs 33.3 crore in 2004 while decreasing their relatively smaller print budget by 30 per cent. A report by AdEx India, a division of TAM Media Research, pegged the print spends at Rs 4.2 ... More

TRENDS


`Tax anomalies limit AC penetration in market'
The industry seeks reduction in the customs duty on basic inputs such as copper, aluminium and plastic to 10 per cent. More

NEW PRODUCTS & SERVICES


Wockhardt hopes for Rs 100-cr sales in biotech products
WOCKHARDT Ltd is betting on its biotech products and is hoping to generate sales of at least Rs 100 crore from this segment. Mr Habil Khorakiwala, Chairman, Wockhardt, told newspersons that "currently, there are three main drivers — Wepox ... More

Mahindra launches Australian operations
MAHINDRA & Mahindra Ltd on Monday announced the launch of its Australian operations for tractors with the launch of Mahindra Australia. Mr Tony McGrady, Minister of State, Development and Innovation, officially launched Mahindra Australia in ... More


Brand Quest


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Top Stories
Kamal Nath seeks more Italian FDI


Serious fraud office moves court against Daewoo Motors India

MphasiS to buy Princeton Consulting

PSBs may be allowed to offer equity abroad — Move to ease norms for roadshows by top brass

Aiyar moots Asian gas grid

Govt plans differential tariffs at ports to woo mainline vessels

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Feb. 6-Feb. 12
TV loses share in ad industry pie

Haier enters mobile market; targets 60 pc growth

Top advertisers hike adspends in 2004

`Soya, yoghurt drinks fastest growing'

`Advertisers prefer personality to sport'


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