Financial Daily from THE HINDU group of publications
Tuesday, Feb 15, 2005
Financial Daily from THE HINDU group of publications Tuesday, Feb 15, 2005 |
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Marketing
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Strategy Lotto re-enters Indian market Our Bureau
Mr Andrea Tomat, President & CEO, Lotto Sports Italia, at a press conference in the Capital on Monday. — Kamal Narang
New Delhi , Feb. 14 SPORTS footwear and technical sports clothing company Lotto Sport Italia on Monday announced re-entry into the Indian market. Based in Italy, Lotto has appointed lifestyle distributor Sierra Industrial Enterprises Pvt Ltd as the licensee for India, Bangladesh and Nepal markets. Lotto is targeting about Rs 35-crore sales within three years, of which 65 per cent are expected to come from the sale of footwear. Lotto plans five flagship stores in major metros in the next six months.
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