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Oracle India details growth strategy

Our Bureau

Pune , Feb. 14

PARTNERING with trade association for the implementation of Oracle E-Business Suite Special Edition, focusing on the mid-market segment and evolving a parallel strategy leveraging on the existing customer relationship are what Oracle India Pvt Ltd has chalked out for itself for the current fiscal.

Talking to Business Line, Mr Ram Sharma Varanasi, General Manager (Sales) Oracle India, said talks were on with trade associations in the automobile and textile segment to create awareness on what the E-Business Suite can do for their business.

He said an initiative was being taken up to tap the sugar segment, with its Hyderabad-based partner, Satguru Management Consultants. He said the parallel strategy on customer relationship would be in place early next year.

Mr Varanasi said the initial investment for the Oracle E-Business Suite Special Edition starts from Rs 16 lakh for back-end accounting and financial management processes in a services company, or Rs 26 lakh for a standard manufacturing solution (for 10 users) in a manufacturing company. He said Oracle has five channel partners catering to the mid-market segment and it plans to add four more by May.

The company, which launched the Oracle E-Business Suite Special in 2003, has been able to garner about six new wins during the past eight months. This is expected to touch 15 by May this year, he added.

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