Financial Daily from THE HINDU group of publications
Tuesday, Feb 15, 2005
Financial Daily from THE HINDU group of publications Tuesday, Feb 15, 2005 |
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Corporate
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Announcements Marketing - New Products & Services Mahindra launches Australian operations Our Bureau
Mumbai , Feb. 14 MAHINDRA & Mahindra Ltd on Monday announced the launch of its Australian operations for tractors with the launch of Mahindra Australia. Mr Tony McGrady, Minister of State, Development and Innovation, officially launched Mahindra Australia in the Australian market. Mahindra has been able to notch up good business in the US market and its planned entry into Australia comes close on the heels of its growing US operations, the company said in a news release. Three dealers are launching the Mahindra brand - in Brisbane, Lismore and Wauchope. There is growing interest from a number of dealers, the release said. "The launch of Mahindra Australia takes us a step closer to realising our global vision. "We recently launched operations in China and have successfully established Mahindra Tractors in the highly competitive US market. "We aim to continue this winning streak in Australia," M&M said in a release quoting Mr Anand Mahindra, Vice-Chairman and Managing Director. Brisbane, according to Mr Anjanikumar Choudhari, President, Farm Equipment Sector, M&M, is a good choice for the company's initial base of operations in Australia. Referring to Brisbane's infrastructure, Mr Choudhari said it could help M&M manage operational costs. "This part of Australia also has a good representation of the customer segments for which we are targeting our tractors," the release quoted Mr Choudhari as saying. Mahindra Tractors has two facilities in the US - one at Tomball, Texas and the other at Calhoun, Georgia.
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