![]() Financial Daily from THE HINDU group of publications Thursday, Feb 17, 2005 |
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Money & Banking
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Public Sector Banks Marketing - Strategy New schemes from SBH Our Bureau
A bank release said that the objective of `Grahak Mitra' was to help walk-in customers get personal attention, respond to basic enquiries, and to encourage migration to alternate channels at branches. The purpose of `Drop Box Migration' was to enhance customer satisfaction by providing hassle-free cheque tendering. According to the bank, the drop box would have three separate compartments for dropping outstation, local clearing and payable-at-the-branch cheques, with 24-hour access to customers.
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