The Hindu Business Line : Friday, February 18, 2005

Novartis' case may spark patent vs patient debate
THE death-knell may have been rung for Exclusive Marketing Rights (EMR) when the patent regime came into effect, in January 2005. But the ghosts of the past, it seems, can be exorcised only after the Patents (Amendment) Ordinance 2005 gets ... More

ADVERTISING

Pester power brings more advertisers to kids' channels
Cartoon Network has had a run of a wide range of advertisers including the unusual ones such as BPCL, Samsung, Citibank, All Out and Haldirams. More

PROMOTIONS & OFFERS

Taj resort in Maldives offers new package
THE Taj Coral Reef Resort in the Maldives has introduced special three-night holiday offers for its guests between February 1 and March 31, 2005. According to an official statement, a three-night stay at the beach villa is available for $650 on ... More

Airtel launches `champion' in Kerala
KOCHI: Airtel on Thursday announced the launch of Champion — an all-new customised tariff plan targeted at the youth of Kerala. The post-paid plan entails a low monthly rent, along with reduced cost of SMS and special night call ... More

RETAILING

Retail outlet of IOC at Sirsi
MANGALORE: The Karnataka Cooperation Minister, Mr R.V. Deshpande, will inaugurate the 21st retail outlet of Indian Oil Corporation Ltd (IOC) in Uttara Kannada district, at Sirsi on February 18. A press release by the Mangalore divisional ... More

BRANDS

`Brands can connect with consumers in new ways'
THOUGH great advertising has built brands, advertising is not always the starting point in connecting with the customer, according to Dr Erich Joachimsthaler, CEO, Vivaldi Partners. Delivering the keynote address at the inauguration of the ... More

Nokia is CII Brand of the Year
MOBILE phone brand Nokia was named the CII Brand of the Year in a contest that saw three made-in-India brands among the 10 finalists. Mr Sanjeev Sharma, Managing Director of Nokia India Pvt Ltd, received the glittering lotus-shaped trophy from ... More

ITC may launch spices, pulses under `Aashirvaad'
ITC Ltd's Foods Division appears to be on course to achieve the Rs 500-crore sales target it has set for itself by 2007. On the anvil are additions to the staples portfolio under the `Aashirvaad' brand, which already comprises atta and salt. New ... More

`India can grow without overseas market, but ... '
ACHIEVING growth with productive employment generation is the challenge India faces, according to Prof John Harriss, Director-Development Studies Institute, London School of Economics. India, he said, "has been experiencing jobless growth over ... More

`Focus on what lies beneath consumer behaviour'
THE conservative, contentment-seeking humble Indian who was rooted in a collective past has now become a narcissistic, hedonistic consumer and spender who believes tomorrow is going to be more glorious than yesterday. This consumer also has many ... More

`Meshing brand with business strategy is key to success'
"The biggest challenge was to acquire new customers and make sure that they stay with us." More

TRENDS

`PC market grew 32 pc in 2004'
LOGGING its strongest ever growth since the year 2000, the Indian personal computer (PC) market is estimated to have jumped 32 per cent in 2004 to notch 3.4 million units. "IDC India's preliminary market findings on the Indian Desktop and ... More

NEW PRODUCTS & SERVICES

German co launches switches for modern buildings in Bangalore
THE trend in villa construction in Bangalore has attracted the 100-year-old German company, Merten, which specialises in electro-technical switches for intelligent buildings, to launch its products here on Thursday. Merten's intelligent ... More

Haier launches mobile handsets
HAIER Appliances (India) Pvt Ltd, the wholly owned subsidiary of China-based multinational company Haier Group, has launched its mobile phones in India. The products have been competitively priced. While the entry-level model costs Rs 3,654, ... More

Brand Quest

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