The Hindu Business Line : Saturday, February 19, 2005

Whirlpool to take forward women-oriented positioning
CONSUMER durables firm Whirlpool of India is taking forward its women-oriented brand positioning this year and holding the second "Whirlpool GR8! Women Awards 2005" on February 18. The awards aim to recognise the contribution of women in 19 ... More

Kerala plans 250 highway motels to woo tourists
THE Kerala Government has launched `Vazhioram', a scheme to develop 250 highway motels all over the State, Mr E.K. Bharat Bhushan, Principal Secretary - Tourism, Government of Kerala, said. He said that the Government wants people who own ... More

EVENTS

Pre-owned car fair at Kozhikode and Kottayam from today
ICICI Bank is organising `U-Turn', an exhibition of a wide variety of pre-owned cars for buy and sell in two centres in the State on Saturday and Sunday. A spokesman for the Corporate Office of the bank said that `U-Turn' would be staged ... More

CII Young Indians Summit on Feb 25-26
BY 2020, half of India's population will be under the age of 35 and it is critical to harness the constructive and creative potential of the Indian youth, said Mr Narayan Sethuramon, Managing Director, W.S.Industries (India) Ltd. Mr ... More

CHANNELS AND FRANCHISES

Win Medicare to market Nature's Bounty products
THE interest in the diet supplements market seems to be on the rise with the Rs 1,100-crore Umesh Modi Group launching products from the Nature's Bounty stable in India. The New York-headquartered company will bring into the country 15 products ... More

BRANDS

Involve consumers in creating brands
COMPANIES must involve consumers in creating brands, as there has been a "mind-boggling" rise in consumer-to-consumer communication even as corporates' own understanding of value creation has blurred, said Prof Venkat Ramaswamy of the University ... More

Ajay Devgan, Kajol to endorse Whirlpool brand
WHIRLPOOL of India has appointed celebrity couple Kajol and Ajay Devgan as its new brand ambassadors. This is the first time Whirlpool India has used celebrities to promote its products. Market watchers point out that the move would help to ... More

Marketers need to connect with products first
HOW do you connect with the consumer or how do you get to know what the consumer expects from a particular product? Mr R. Balakrishnan, Executive Director, Lowe, says the best way a marketer can connect with the consumer is by first trying to ... More

`Brand India, a sum of different parts'
INDIA is more like a "cafeteria of brands" and it would be a mistake to homogenise the diversity of the country under one umbrella, said Mr Jairam Ramesh, economist and Congress (I) member of the Rajya Sabha. Mr Ramesh was speaking on the ... More

Innovate more to sell more
"Convenience, product and packaging innovation, and affordability drive consumer expectations." More

Why customers are fickle
WHY do customers shift loyalty? They do so because they seek value advantage in the company's offering said, Ms Rama Bijapurkar, strategic management consultant, at the Brand Summit on Thursday. Consumers, she said, figure out in their own way, ... More

Brand Quest

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