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Mr S. Ramadorai, CEO & MD, Tata Consultancy Services, and Dr Edward de Bono, at a press conference in Mumbai on Wednesday. - - Shashi Ashiwal

Mumbai , Feb. 23

TATA Consultancy Services has tied up with Dr Edward de Bono — most famous for his `Six Thinking Hat' and `Lateral Thinking' techniques to change the way people think - and de Bono Thinking Systems (dBTS) to offer business transformation solutions to organisations.

The key aspect of this tie-up is the development of a digital version of de Bono's techniques by TCS's Creativity and Innovation Lab.

TCS now owns the IPR for this software, which is called `de Bono Thinking 24x7' (dBT 24x7).

"I have developed tools for lateral thinking and am now working with TCS to turn these into usable digitised versions that can be utilised by all organisations across the globe," said Mr Edward de Bono, at a news conference here today.

In a nutshell, the dBT 24x7 solution is an anytime-anywhere one, allowing users to collaborate and apply de Bono's techniques regardless of their location.

The solution will be offered to global customers through the existing distributor network of dBTS, an outfit that supports over 900 certified de Bono instructors in 40 countries.

"With the effective distributor network of dBTS and TCS' wide market reach, we expect the solution to have significant traction in the global market," said Mr S. Ramadorai, Chief Executive Officer and Managing Director, TCS.

TCS has been working with de Bono techniques for six years now, said a senior TCS official.

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