Financial Daily from THE HINDU group of publications
Thursday, Feb 24, 2005
Financial Daily from THE HINDU group of publications Thursday, Feb 24, 2005 |
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Marketing
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New Products & Services Solae launches soya drink Our Bureau
New Delhi , Feb.23 THE Solae Company, a joint venture between DuPont and Bunge Ltd, today announced the launch of soya drink brand Soya Treat Premium in two flavours. "The launch of Soya Treat is yet another step towards enlarging Solae's presence in India by tapping different segments within the food and beverages market. We expect Soya Treat to find a ready and receptive consumer base as this brand will aim at alleviating consumer concerns of soymilk not being tasty," said Dr Sanjeev K. Chaudhry, Area Director - South Asia and Country Head - India of the Solae Company. The brand is being initially launched in select metros and will be priced at Rs 15 for a 200 ml pack.
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