Financial Daily from THE HINDU group of publications
Monday, Feb 28, 2005
Financial Daily from THE HINDU group of publications Monday, Feb 28, 2005 |
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Opinion
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Letters `Branding India'
The article "Can India be a brand?" (Business Line February 24) is not quite correct in stating that branding exercises, so far, have been confined to "tiny" nations such as Puerto Rico, Dubai and Singapore. There is an agency called "Placebrands' that works with bigger countries such as Germany, Britain, New Zealand, Croatia and Slovenia. Indian experts would do well to examine the success of Japan as an example of how a national identity and corporate identities can reinforce each other. Just after World War II Japan earned notoriety with poor quality products. In the 1980s, with the rise of successful companies such as Toyota, Sony and Honda, Japanhas become synonymous with high quality and technology. `Branding India' should attempt to include yet another factor, `integrity' which used to be the ethos of the country in the past. Kangayam R. Rangaswamy Madison, US Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in
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