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C.R. Sukumar

Hyderabad , March 6

JAQUAR & Company Ltd, the Rs 260-crore player in the domestic bath fittings and accessories market, has finalised Rs 40 crore capital expenditure programme to set up a modern manufacturing unit exclusively to make the products of the German bath fittings major Hansgrohe.

These products include multiple flow showers, shower panels, shower temples, whirlpools and bath fittings.

According to the Director, Marketing, Mr Rajesh Mehra, the company had earlier entered into a marketing alliance with Hansgrohe to introduce bath fittings in new finishes, designs, styles and colour combinations.

The idea was also to provide the Indian customers access to international technology in bath fittings. Jaquar had also tied up with the Swiss major Aquis to roll out its renowned sensor taps and other sensor controlled bath products in the Indian market.

"Hansgrohe is known world over for its incomparable range of shower products. Through this alliance, we have introduced the world's most advanced shower systems such as panels, steam temples, columns and whirlpool systems of Hansgrohe into the Indian market. Keeping in view the growing demand for these products, we have now decided to set up an exclusive manufacturing facility for the Hansgrohe range of shower products in India.

We expect this move to also help us introduce superior quality indigenous components into Hansgrohe products, thereby, bringing down the overall cost of production," Mr Rajesh Mehra told Business Line.

"We have finalised one more expansion-cum-modernisation programme now, involving a capital outlay of around Rs 25 crore," Mr Mehra said.

Apart from revamping its existing facilities around New Delhi, Jaquar has also decided to set up a modern plant to produce bath fittings exclusively to the South-East Asian countries.

The new facility, coming up on a 25,000-sq. m. area near New Delhi, would take off by November. This would enable the company increase its production capacity to around 30,000 units per day from the existing 16,000 pieces, he said.

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