Financial Daily from THE HINDU group of publications
Monday, Mar 07, 2005
Financial Daily from THE HINDU group of publications Monday, Mar 07, 2005 |
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Marketing
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Strategy Variety - Lifestyle VLCC contest in Sony serial Our Bureau
New Delhi , March 6 VLCC Health Care Ltd has tied up with Sony Entertainment Ltd for its popular show, Jassi Jaisi Koi Nahin. As part of this association, VLCC has launched `Look of the Year' pageant in the serial that will integrate with the storyline. The contest will run on `Jassi' during the 10-12 episodes starting March 7. The final show will serve as a platform for the much-awaited transformation of `Jassi'. Mr Mukesh Luthra, Managing Director, VLCC, said, "The synergy between `Jassi' and VLCC is strong and natural." VLCC will also run other promotions including a nationwide contest that will offer the winner a total transformation and a visit to the sets of Jassi. It has also introduced a month-long transformation package across its 80 centres.
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