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Tuesday, Mar 08, 2005

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Marketing - Retailing


Home Store gets new name, logo

Our Bureau

New Delhi , March 7

THE Home Store, a retailer of lifestyle and home accessory products, will now be called `THS'. The aim of this renaming exercise is to leverage the strength of THS as a brand besides aligning the corporate and service identities of the company, it said in a statement.

The THS' Managing Director, Mr Mohmmad Abdullah, said: "This name change is a step towards developing a strong corporate identity that will accurately represent our company and its services to our discerning consumers. While our company name is changing, all core elements of the organisation will remain the same. THS will continue to provide our customers with the same level of superior service."

THS has adopted a new corporate identity, including a new logo. The changes are effective immediately, and all future activities will be undertaken with the new name.

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