Financial Daily from THE HINDU group of publications
Thursday, Mar 10, 2005
Financial Daily from THE HINDU group of publications Thursday, Mar 10, 2005 |
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Marketing
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Strategy Barista to sell music CDs of Chai Pani etc Our Bureau
New Delhi , March 9
BARISTA Coffee Company has entered into an alliance with Duniya Vision Production, bagging the exclusive music launch rights for Manu Rewal movie Chai Pani etc. Under this exclusive retail agreement, over 50 Barista espresso bars across Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Chandigarh and Baroda will sell audio CDs of the movie at a nominal price; these CDs will be available only at Barista outlets. Barista's COO, Mr Brotin Banerjee, said, "We at Barista believe that music, art and theatre is central to the Barista experience. Barista is a place which not only offers a person an exquisite experience but also an atmosphere to relax, enjoy and cherish. And this promotion with Duniya Vision corroborates our views." The movie is being released on March 11 and features Konkana Sen Sharma, Zafar Karachiwala and Channel [V] VJ Gaurav Kapur.
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