Financial Daily from THE HINDU group of publications
Friday, Mar 11, 2005
Financial Daily from THE HINDU group of publications Friday, Mar 11, 2005 |
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Marketing
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Strategy A&M Communications plans area-specific Yellow Pages Anjali Prayag
Bangalore , March 10 FOR the first time in the country, neighbourhood yellow pages will service the needs of the B2C segment. A&M Communications, which launched the Just Dial Talking Yellow Pages in 1993, will distribute the first region-specific B2C editions in June and August in Mumbai and Bangalore respectively. Mr Rajesh Dembla, Business Head, India Operations, told Business Line that globally, neighbourhood or area-specific yellow pages were the trend and Indian cities are large enough to take that. In December last, Just Dial also launched Mumbai's first B2B Yellow Pages. Just Dial is also launching its B2B Yellow Pages in Bangalore next month. In order to cater to the needs of various requirements of customers, Just Dial also launched an online help service called Infoseva recently. "Instead of browsing through long lists of vendors, a buyer has to simply send his or her requirement to infoseva@justdialyellowpages.com or fax it to a given number. The automated system routes the request to vendors listed under that heading who in turn will contact the prospective buyer," Mr Dembla said. Just Dial Yellow Pages is riding on the price and accuracy factors as its USP in the yellow pages market in the country. The company is offering advertising tariff at 50 per cent less than its competitors and according to Mr Dembla, Just Dial Yellow Pages offers 93-94 per cent accuracy of data, which others are not." Just Dial also features in the Limca Book of Records for holding the largest database in the country. The Rs 150-crore yellow pages industry in India has a penetration of about 14 per cent compared to 55 per cent in some of the advanced countries.
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