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BANGALORE: ITC Infotech has entered into a strategic alliance with SAP, the world's leader in business software solutions, to service the growing Indian market.

The ITC Infotech-SAP alliance will focus on implementing projects in the consumer products, retail and distribution sectors. The alliance comes at an opportune time for both ITC Infotech and SAP, as the Rs 48,000-crore Indian consumer product industry is increasingly adapting business software solutions to remain competitive in the fast changing and highly competitive market, said Mr Sanjay Verma, Managing Director, ITC Infotech.

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