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Ambarish Mukherjee

New Delhi , March 10

THE talent of Bollywood has finally hit the right cord with the sensitivities and economic sense of Hollywood.

One of the largest global players in the field of film and television, the Time Warner Group, has firmed up plans to start production in India.

Till now the group's activities in India were restricted to trading activities, licensing copyrights, trade marks and other related marketing moves for the vast library of Time Warner Group films and Turner International.

The activities were carried out through Time Warner Group's wholly owned subsidiary — Turner International Private Ltd (TIPL) — in which Turner Broadcasting Systems Asia Pacific Inc held the majority shares while Turner International Inc of the US held 10 equity shares.

Now the company has received the Government approval to undertake production activities in India. Apart from production, the company has also been permitted to undertake dubbing of foreign films in Indian and other languages and other related activities.

The idea behind these new sets of activities in India is primarily to increase the quantity and quality of the group's library materials and use the skills available in India at rates that are much lower than that prevailing in Hollywood, sources said. The Time Warner group is investing $10 million in the Indian subsidiary for carrying out such activities.

Turner, a Time Warner Group company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.

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