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Tuesday, March 15, 2005

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MARKETING

STRATEGY


Hotels eyeing expansion in low-cost segment
WHILE the no-frills airlines with their low-cost business models made a splash in the market last year, 2005 has begun with something of a bang for the economy hotel segment. Two hotel chains have so far announced expansion plans in the ... More

Taj bid to garner chunk of holidaymakers
"The company has tied-up with all the major airlines and will offer competitive prices for all-inclusive packages for the season." More

Coke repositions Limca on `freshness' plank
COCA-COLA India is gearing up for the peak season sales by taking several new marketing initiatives, involving flagship brand Coke, ThumsUp and Limca. After a gap of several months, the company has a new promotion for Coca-Cola whereas it has ... More

POLICY


`Find best talent to head competition panel'
INDIA needs to find the best talent to head the Competition Commission and various economic regulatory agencies, according to several MPs, including Mr Dinesh Trivedi and Mr Suresh Prabhu, who expressed this sentiment at a seminar organised by ... More

ADVERTISING


Kerala Tourism to unveil new TV campaign
AFTER saying "This is Kerala" with its iconic `Watercolours by God' campaign released in 2000, Kerala Tourism has now unveiled a set of fresh television commercials that depict "God's own country in a new light." The new ad films, which were ... More

PROMOTIONS & OFFERS


Emirates Post relaunches India service
EMIRATES Post has relaunched its "Bharat Parcel Guaranteed" service to India with more value-added features, complemented by a promotion that offers attractive prizes in weekly draws. The promotion runs from March 12 to December 31. The ... More

DIRECT MARKETING


Amway to launch male grooming products
AMWAY India, a company in the direct selling channel, is planning to launch a range of male grooming products. Addressing presspersons here, Mr P. Sanker, Director (Legal and Corporate Affairs), said that the company is planning to launch five ... More

CHANNELS AND FRANCHISES


  • Dharmana TVS inaugurated at Gajukwaka

    RETAILING


    RPG, Dairy Farm likely to part ways
    THE RPG group, promoter of the FoodWorld chain of supermarkets, and its international joint venture partner, Dairy Farm International (DFI), are likely to part ways soon, according to informed sources in the RPG group. Both the partners, said ... More

    MARKETING RESEARCH


    Nokia tops in Indian GSM mobile handset market: ORG study
    NOKIA leads the Indian GSM mobile handset market with its share increasing 8 per cent to 67.6 per cent since August 2004, according to an ORG-GFK study. The study says that Nokia models occupy the top three positions with Nokia 1100 being the ... More

    BRANDS


    Sony Entertainment to acquire SAB TV brand for Rs 57 cr
    SET Satellite (Singapore) Pte Ltd, which owns the Sony Entertainment and Max Channels, is to acquire the SAB TV brand. Sri Adhikari Borthers Television Network Ltd (SABTNL) today informed the BSE that SET Satellite Singapore would pay $13 ... More
    Brand Quest


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    Top Stories
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    Nokia tops in Indian GSM mobile handset market: ORG study

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    Rabi rapeseed/mustard crop pegged at 62.5 lakh tonnes

    Budget: Innovative and worrisome

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    `Tsunami reconstruction to cost India $1.2 b'

    Study finds flying is 22 times safer than travelling by car

    In Focus

    BHEL Disinvestment
    The Yuan Revaluation
    Dabhol power regenerated
    Tracking the rains
    Sethusamudram Canal Project
    India Inc's overseas acquisition
    More

    In Depth

    Gender Justice
    Simple Economics
    Tax Talk
    More

    Looking back
    Mar. 6-Mar. 12
    Airtel offers virtual pets on mobiles

    Insurance sector faces high rate of attrition

    Smaller towns to fuel retail boom

    Zee betting on business reality show


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