Financial Daily from THE HINDU group of publications
Wednesday, Mar 16, 2005
Financial Daily from THE HINDU group of publications Wednesday, Mar 16, 2005 |
|
|
|
|
|
Marketing
-
Strategy Godrej to focus on fruit nectar, juice market Our Bureau
Mr Mohan Pusalkar (right), Executive Director & President, Godrej Industries Ltd, with Mr M.V. Varma, Executive Vice-President (Sales & Marketing), and Ms Tanya Dubash, Director-Marketing at a press conference in Mumbai on Tuesday. — Paul Noronha
Mumbai , March 15 GODREJ Industries Ltd is planning to defocus on its edible oil business and instead put emphasis on its processed foods segment to bring the foods division into profitability. For the December 2004 quarter, thefoods division reported a net loss of Rs 1.99 crore on a turnover of Rs 46.62 crore. Currently, edible oil business accounts for 75 per cent of the turnover of the foods division, which in turn contributes about 25 per cent to the company's revenue. Traditionally, profit margins in this business are thin. The company may also look at the possibility of selling its Wadala (Mumbai) plant but has no proposals at this point of time, Ms Tanya Dubash, Director, Marketing, Godrej Industries, said. In that endeavour, the company has spruced up its offerings in the processed foods segment with a range of fruit nectars and juices under its brand name Xs. It is launching three fruit juice combinations — Kiwi Kraze (Kiwi-apple-lemon); Berry Blast (Strawberry-cherry-black currant) and Triple Tickle (apricot-peach-apple). It is also launching Santra Swing, an orange fruit juice. The offerings are in 200 ml and 1,000 ml. Godrej Industries said it wants to focus on the fruit nectar and fruit juices market, currently growing at 30-40 per cent. This market is estimated at around Rs 120 crore. "We hope to be a significant player over the next five years," Mr Mohan Pusalkar, Executive Director & President, Godrej Industries' Foods Division. The company is revamping its distribution set-up to capture growth in this segment. Its retailer network, currently at 30,000-40,000, will be strengthened and increased to 70,000-80,000.
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|