Financial Daily from THE HINDU group of publications
Monday, Mar 21, 2005
Financial Daily from THE HINDU group of publications Monday, Mar 21, 2005 |
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Marketing
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Awards & Honours O&M wins Bombay Ad Club award for 6th time in a row Our Bureau
Mumbai , March 20 OGILVY & Mather (O&M) has been voted as the Most Creative Agency status for the sixth year in a row by the Advertising Club of Bombay at its 38th Abby Awards held here. The agency has bagged 26 awards, including 7 gold, 16 silver, two special gold and one special silver accumulating 41 points. It was followed by Rediffusion DYR with seven awards and Everest Integrated Communications with five awards. Both shared eight points each. The advertiser of the year award was shared by telecom major Hutchison Max and Pidilite Industries. While Bombay Chemicals followed them, Perfetti Van Melle India was judged third in the race for this category. Hutch - Network 2004 campaign created by O&M bagged the golden Abby for the campaign of the year, while the Tortoise Mosquito Coil campaign from Everest Integrated Campaign received a silver award. In the category of outdoor advertising, the gold was given to McCann Erickson for the Big Babol billboard and the silver was won by Ambience Publicis for Sanctuary Asia Lonely tree ad. Ogilvy & Mather also bagged both silver and gold for best continuing campaigns. While Fevicol campaign was honoured with a golden Abby, Amaron Batteries claymation campaign was given the silver. Radio Advertising saw three silvers each won by JWT for Spice Ambulance ad, Everest Integrated Communications for Mango Bite Sholay ad and Colgate Fresh Energy Gel pick up lines ad. The Advertising Club of Bombay also honoured a new set of winners. The awards had drawn entries from advertising agencies across Bangladesh, Nepal, Pakistan and Sri Lanka. Phoenix Ogilvy from Sri Lanka witnessed a clean sweep by winning every gold and silver award in the best of Sri Lanka Advertising category.
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