The Hindu Business Line : Nestle unveils new variant of Maggi

The company said in a statement that the new Maggi variant is targeted at consumers who want to include health and wellness in their food in a convenient manner.

It said the product has been developed to address the concern that children as well as many adults do not eat sufficient fibre in their diet.

It is universally acknowledged that eating foods made from whole grains provides nutritional benefits such as phyto-chemicals (protective plant substances), vitamins, minerals and fibre.

Each 100 gm pack of Maggi Vegetable Atta Noodles gives nutrition (energy, fiber, protein and calcium) equivalent to three rotis, the statement claimed.

Said Mr Martial Rolland, Chairman and Managing Director of Nestlé India, "Maggi Vegetable Atta Noodles is a very strong concept. Research and consumer insight indicate that dietary fibre in whole wheat facilitates good health and wellness.

"Nestlé India has used the Nestlé Group's extensive research and development expertise to develop this new concept and it is expected to strengthen Maggi brand."

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BBC World intensifies focus on Indian market

Lok Sabha passes Patents Bill with Left support
Fears over drug price rise unfounded: Kamal Nath

`Left backing due to political exigencies'

Drop in television ad spends of tourism industry

Air Deccan to sell tickets through HPCL outlets

Pizza Corner in pact with HPCL

Music industry shrinks by Rs 350 cr: CII-KPMG

Tourism Australia allots $360 m for brand building

Baazee.com re-brands as eBay.in

Rand Refinery first co to get DMCC accreditation

Nestle unveils new variant of Maggi