Financial Daily from THE HINDU group of publications
Thursday, Mar 24, 2005
Financial Daily from THE HINDU group of publications Thursday, Mar 24, 2005 |
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Marketing
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Strategy Ten Sports joins OneAlliance bouquet Our Bureau
Mumbai , March 23 TEN Sports has joined the OneAlliance distribution bouquet of Sony Entertainment Television and Discovery. "Given the strength of OneAlliance distribution team on the ground, I am certain this is a step in the right direction," a press release said quoting Mr Chris McDonald, CEO, Taj Television Ltd, which owns Ten Sports. The Channel broadcasts cricket from Sharjah, the West Indies, Pakistan, Sri Lanka and Morocco throughout the Indian sub-continent and Asia (except Pakistan), as well as in Europe and the Middle East. Ten Sports has also broadcast cricket from India, the World Cup 2003, and the ICC Champions Trophy 2004 in certain territories.
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