• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi , March 23

PEPSICO has unveiled a new advertising campaign for its flagship brand Pepsi, with a new tagline Oey Bubbly.

The 60-second ad articulates the philosophy behind Pepsi's popular tagline Yeh Pyaas Hai Badi and comes from the insight that the thirst for a Pepsi is so intense that even inanimate objects lust for it, PepsiCo said in a statement.

Featuring Shah Rukh Khan and animation characters that have been created by Studio Glassworks, London. Music for this ad scored by the Ehsan, Shankar and Loy team.

According to Ms Punita Lal, Executive Director (Marketing), Pepsi Foods Pvt. Ltd, "The new ad campaign reiterates Pepsi's youthful positioning, and conveys the thirst our consumers have for Pepsi. We are unleashing a slew of activities around the theme Oey Bubbly thereby reaching out to our consumers from all possible platforms - music, radio, TV, Internet and eateries. These initiatives, along with the ongoing `Pepsi Khufiya Card' promotion, add a lot of fun and excitement to the summer months."

And, as part of the new campaign, Pepsi is bringing out a music video titled Oey Bubbly! - the Bubbly Grind, featuring Amitabh Bachchan, Preity Zinta, Sachin Tendulkar, Rahul Dravid, Irfan Pathan, Yuvraj Singh, Zaheer Khan and Mohammad Kaif. Pepsi has tied up with Universal Music to cut music cassettes and CDs of this video.

Besides, the company has also introduced specially-devised `Oey Bubbly' games on the Internet, `Oey Bubbly' merchandise for eateries, point-of-sale material and outdoor signages.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Taj Leisure Hotels plans tie-up with domestic airlines

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line