Financial Daily from THE HINDU group of publications
Friday, Mar 25, 2005
Financial Daily from THE HINDU group of publications Friday, Mar 25, 2005 |
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Marketing
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New Products & Services Marico launches Mediker Plus Our Bureau
Chennai , March 24 THE Rs 900-crore Marico Industries launched Mediker Plus for the southern markets today. Speaking at the launch of the Mediker Plus from Marico Industries, Ms Shobana, actress and danseuse, who endorses the product, said that lice infestation is a major problem among girl children, particularly in the South. The new product is aimed at this market. The product is coconut-based with neem, camphor and permethrin. New Mediker Plus is priced at Rs 7 for 15 ml pack, Rs 10 for the 25 ml pack and Rs 19 for the 50 ml pack. The company not only conducts awareness campaigns in media but also undertakes contact programmes in slums and schools.
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