The Hindu Business Line : BPCL retail outlet with visual identity in Thiruvananthapuram

Addressing a press conference in the city today, Mr S. Varadarajan, General Manager Retail - South, BPCL, said the company's first retail outlet with the new visual identity would be based in Thiruvananthapuram.

The new visual identity will give the company's retail outlets an international look and feel, he added. By the end of April this year, the company plans to introduce the new visual identity in 50 outlets in the Southern region alone, he said. Nationally, it expects to have 150 new-look outlets in place by the end of April.

By the end of the next financial year, the company plans to have between 600 and 700 retail outlets sporting the new visual identity, he added. As part of its marketing efforts, the company recently set up its first `vehicle care centre' at a retail outlet in New Delhi. During the course of the next financial year, the company plans to establish 30 such `vehicle care centres' across South India, Mr Varadarajan said.

Also on the cards is an expansion of the company's `In & Out' network of convenience stores, he added. At present, the company has 300 `In & Out' stores and it plans to have 500 such stores by the end of March 2006, he explained.

Commenting on the new visual identity for the company's retail outlets, Mr P. Sudhahar, Manager-Retail Engineering, BPCL said proper illumination is a key feature of the design. Aluminium composite material, which reportedly has a long life, has been used in the construction of the new-look outlets, he added.

Staff in the outlets have been given new uniforms, while electronic readers for the company's `PetroCard' and `SmartFleet' loyalty cards have been installed in the fuelling area itself, explained Mr N. Ramadorai, Territory Manager-Retail, BPCL.

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