The Hindu Business Line : Thursday, March 31, 2005

Rural marketing agencies form association
IN a bid to promote rural marketing specialists, leading rural marketing agencies have formed the Rural Marketing Agencies' Association of India (RMAAI). "The association has been formed primarily to promote, improve, develop and further ... More

INSIGHT

The power of contrast
Marketers must use the aspect of contrast creatively so as to lure the consumers. For instance, McDonald's menu, in contrast to MTR's, may appeal to the urban youth. More

IPR

Patent infringement of Pfizer drug — Ranbaxy to appeal against US court injunction
RANBAXY Laboratories Ltd will appeal against the US District Court's preliminary injunction barring the Indian generics company and Teva Pharmaceuticals from selling quinapril tablets used for treating blood pressure in the US market as it was ... More

CHANNELS AND FRANCHISES

Gulf Oil in marketing pact with US co
GULF Oil Corporation Ltd (GOCL) has entered into an exclusive tie-up with GRACO Inc. of the US to distribute and market the latter's lubrications systems in India. GRACO is a world leader in fluid handling systems and components, with an ... More

RETAILING

Womenswear brand Natalia to expand retail network
WOMENSWEAR brand Natalia has big expansion plans for the year. The Chennai-based brand hopes to open exclusive stores in Mumbai, Bangalore, Pune, Hyderabad and Goa. It also plans to increase its presence in multi-brand outlets in other ... More

MARKETING RESEARCH

Mohali Test scores TV rating of 3.89
THE India-Pakistan Test match at Mohali, the first of the series, garnered a TV rating (TVR) of 3.89, says a TAM report. This translates to an average viewership of 3.3 million people in cable and satellite homes (over four years of age). This ... More

BRANDS

For a larger share of voice
Strepsils is banking on brand properties rather than advertising to be seen and heard. More

Seagram identifies 5 core brands to build spirits biz
SEAGRAM, part of the French drinks giant Groupe Pernod Ricard, has identified five core brands to build its spirits business in one of the world's fastest expanding markets. The company, the only transnational entity to make the cut in the ... More

SAIL to go in for image makeover
AFTER a gap of eight years, the country's largest steel producer, SAIL, is back in the campaigning mode. Having already initiated a brand recall exercise by bringing back its old favourite: "There is a little bit of SAIL in everybody's life," ... More

PIRACY

`Tight copyright norms must for entertainment industry's growth'
STRINGENT copyright laws are necessary to ensure a healthy growth of the Rs 25,000-crore entertainment sector. According to PHDCCI, music the industry in the country has lost Rs 1,800 crore in revenue over the last three years and music ... More

OUTLOOK

VAT uncertainty haunts consumer durables majors
"Major segments such as refrigerator and colour televisions (CTVs) have seen a dip in sales." More

NEW PRODUCTS & SERVICES

Maruti driving school launched at Kollam
THIRUVANANTHAPURAM: Maruti Udyog Ltd has launched its second driving school in the country at Kollam in Kerala. The `Maruti Driving School' in Kollam was inaugurated on Monday by Mr K. Saito, Director-Marketing and Sales, Maruti Udyog ... More

Intex unveils DVD players
INTEX Technologies (India) Ltd, a Delhi-based IT solutions and computer peripherals company, has entered the consumer electronics segment with the launch of a DVD player here. The launch is part of the company's plans to make consumer ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Pick a Winner Stock Market Contest

Vivek Oberoi returns `inappropriate' award

Coal India-NLC combine plans large thermal power projects

FIIs turn heavy net sellers

Vanilla dips as global demand fails to pick up

Arcelor forges ahead on new steel capacity in India — Move follows output cut in Europe by 1 mt

In Focus

BHEL Disinvestment

The Yuan Revaluation

Dabhol power regenerated