Financial Daily from THE HINDU group of publications
Tuesday, Apr 05, 2005
Financial Daily from THE HINDU group of publications Tuesday, Apr 05, 2005 |
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Corporate
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Announcements Marketing - New Products & Services Ford rolls out 1,00,000th Ikon Our Bureau
CHENNAI: Ford India on Monday rolled out the 1,00,000th Ikon from its plant at Maraimalai Nagar, near here. To mark the occasion the company has launched "Josh100" limited edition celebration series. The company launched the Ford Ikon, which it describes as the "Josh" machine, in October 1999. Available across the full Ford Ikon line-up, the Josh100 celebratory cars will offer a host of features including premium audio system, leather-vinyl seat covers, fog lamps, remote entry and anti-theft alarm system, according to a Ford India press release. The Josh100 series will be available for a limited period at dealerships across the country. The 1.3 Flair Josh100 will have remote entry and anti-theft alarm and front fog lamps while the 1.6 petrol variant will come with tubeless tyres with alloy wheels, driver seat height adjustment and celebration offer worth Rs 32,500. The 1.3 Josh100 is priced at Rs 5.18 lakh ex-showroom Chennai, the 1.6 EXi at Rs 5.55 lakh and the 1.6 ZXi at Rs 5.99 lakh.
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