Financial Daily from THE HINDU group of publications
Wednesday, Apr 06, 2005
Financial Daily from THE HINDU group of publications Wednesday, Apr 06, 2005 |
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Marketing
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Promotions & Offers Newport ropes in Saif Ali Khan Our Bureau
Models at a function organised to announce signing of Saif Ali Khan as brand ambassador for Newport Jeans in Bangalore on Tuesday. — G.R.N. Somashekar
Bangalore , April 5 NEWPORT, a mass priced jeans from Arvind Brands Ltd, has roped in Bollywood star Saif Ali Khan as brand ambassador. It will soon break a new campaign revolving around the theme `Saif's Style Fundas'. "Indian youth are more fashion conscious than they have ever been. It is a growing awareness that is fuelled by stylish Bollywood movies. Newport is uniquely placed to lead this revolution and Saif is one of the most fashionable and popular stars in Bollywood scene," said Mr Darshan Mehta, President of Arvind Brands, commenting on the move to sign-up Saif Ali Khan. Priced onwards of Rs 399, Newport will soon be available across 2000 multi-brand outlets and over 80 exclusive shops. The brand reported a trade turnover of Rs 36 crore in 2004-05 and is hoping to jump to Rs 85 crore in the current financial year.
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