The Hindu Business Line : Titan unveils bi-metal collection in Vizag

TITAN Industries plans to spend Rs 6 crore for promoting its new bi-metal collection (gold and steel) and hopes to enhance its market share by 20 per cent, according to Mr Manoj Tadepalli, the head of its marketing department.

At a press meet here on Thursday, after the launch of the new collection, he said 100 different varieties would be available in the new collection.

Priced between Rs 1,175 and Rs. 4,600, the collection would be available in the 174 exclusive showrooms of Titan besides 3,500 other multi-brand outlets. Hindi film star Aamir Khan has been roped in to promote the brand.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Whirlpool to expand presence in fridge, washing machine segments

Taj Business to set up 2 hotels in all metros

Ikian Furnitures plans 10 stores in two years

Chinese fast-food chain Mark Pi plans 100 outlets in 2 years

Nielsen open to replicating US research model in India

FDA hopes to put lid on `baby oils' issue soon

CDMA mobile subscriber base dips — Bharti overtakes Reliance as top operator

Dr Reddy's launches drug for diabetic foot ulcers

Titan unveils bi-metal collection in Vizag

Amrita TV from April 14

Hitachi NAS products

Vendor management tool