The Hindu Business Line : Rice bran oil from Oilfed

HYDERABAD: The Andhra Pradesh Oil Federation (AP Oilfed) has launched the marketing of rice bran oil under its flagship brand `Vijaya'. The one-litre pack is priced at Rs 41.

Announcing the launch here on Friday, Mr N. Raghuveera Reddy, Minister for Agriculture, said the WHO-recommended `heart-friendly' rice bran oil had a potential of 10 lakh tonnes in the country. "Of this, the State has a 50 per cent opportunity," he said.

Oilfed earned a profit of Rs 6 crore on a business of Rs 200 crore during 2004-05. The Minister said the country spent Rs 10,000 crore on import of edible oils. "This is second only to cost of import of petroleum products," he said.

The Minister said the State would take up expansion of oil palm. "Of the 50,000 hectares of oil palm, Andhra Pradesh houses 38,000 hectares. We are trying to expand this further," he said. The State would have a processing unit in the public sector. The Rs 5-crore unit, with a capacity of five tonnes an hour, would come up at Ashwaraopet in Khammam district.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Pak TV group keen to launch channel in India

European travel co takes joint venture route to India

Which is the largest selling car? Read the fine print

Reliance installs `Trivision' at Kochi

Bausch & Lomb ropes in `Jassi' Mona Singh

Relationship marketers to form association

Redington appointed Xerox distributor

Vishal Mega Mart eyes Rs 275-cr turnover

Retailers hail extension of sops for import of capital goods

Rice bran oil from Oilfed

Rolls-Royce back in India with Phantom

WorldSpace Satellite Radio launched in Hyderabad

TVS Star launched in AP market

Mouth-watering makeover

LG targets Rs 6,500-cr turnover

LightScribe Tech HP laptops

New Novell server