The Hindu Business Line : WorldSpace Satellite Radio launched in Hyderabad

WORLDSPACE Satellite Radio has chalked out a detailed programme to spread its wings across the country and consolidate its operations during the current fiscal.

Towards this, WorldSpace India, which currently has 35 radio stations and lounges in three major cities, plans to come out with more stations to cover almost all the major regional languages of the country and cover major cities with lounges. As a part of this strategy, WorldSpace Radio launched its services in Hyderabad on Friday. It currently has lounges in Chennai and Bangalore.

"What distinguishes us from any other medium is our sheer variety of content. With 35 radio stations that span a vast range of musical genres and news, WorldSpace offers phenomenal choice to the consumer.

From satisfying populist taste to exploring the depths of various musical genres and styles, each radio station on WorldSpace offers superior quality of choice," a WorldSpace spokesperson said.

Commenting on the Hyderabad launch of WorldSpace, its Director, Consumer Audio Business, Mr Sanjay Ramakrishnan, said, "Satellite Radio is the current rage in the USA. It has been acknowledged as the fastest growing entertainment medium, and WorldSpace is the pioneer of this medium. With out value offering of digital quality, ad-free music to suit the palate of every music lover, we are certain that this city of music lovers will love WorldSpace Satellite Radio."

Currently making its radio sets available at all the leading electronic shops in the twin cities of Hyderabad and Secunderabad, WorldSpace Radio plans to open up its own store shortly, where one can listen to music of his/her choice at their pace and also buy radio sets and subscribe to the service.

WorldSpace boasts of a range of stations across genres from jazz to classical, to old Hindi film music and Rock. It now offers two Indian classical channels and regional Indian channels such as Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) and Spandana (Telugu) on its network. The Satellite Radio Company is planning to launch a Punjabi channel and an international hit music channel shortly.

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