The Hindu Business Line : `Retailers must factor in returns on tech upgrades'

According to Mr George Zacharias, President and Chief Operating Officer, Sify Ltd, most technology investment decisions in India are `gut' decisions and the head of technology needs to be part of the core strategic team running a company.

Mr Zacharias was speaking at the first annual all-India retail technology conclave in Mumbai on Wednesday. The return on investment should be based on how much is added to productivity, customer value and profitability. Typically, he said, it was important to budget a period of 18 months to see the positive benefits of this investment and evaluate whether the payoffs were favourable or not.

A good instance was that of setting up video-conferencing facilities to save on air travel of executives. Investments should also make recurring costs more predictable, he said. Investments in technology should ultimately allow for scalability, upgrade of technological applications, seamless integration of services and increased productivity.

Mr B.S. Nagesh, Managing Director and CEO, Shoppers' Stop Ltd, said saying it was critical to ensure that technology involved the maximum number of employees in the organisation.

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